Social Media: Opinions are like….

Social media, whether ‘open’ or in the form of, for example, a LinkedIn ‘Group’, can be fun, useful or even valuable. It can generate interest, dialogue, debate or disbelief in equal measure. Occasionally, it can provide the catalyst for positive action. The downside can be that everyone feels their opinion to be important. This may… Read More

Who knows everything?

There’s a long-standing joke about consultants borrowing your watch and then charging you to tell you the time. In the past, this was a reasonable observation and a passable business joke! However, things have changed. Consultants today have to deliver clear business benefit and be seen to deliver it. The ‘hit and run’ is no… Read More

Why SMEs should embrace customer journey.

Whether they subscribe only to the rhetoric or actually pick up and apply the concepts, large organisations can usually recognise the relevance of customer journey to their activity. Scale and presence bring the need to explore new ways to gain competitive advantage and to reassure shareholders that the business is engaged in continuous improvement. For… Read More