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Get more from your customer insight – 2. Regularly review…
Here are is the second of seven things we help companies do so…

Get more from your customer insight – 1. Raise the…
How often have you seen expensive research gathering dust; wasted and ignore? Insights…

The Candidate
The recruitment industry has a problem. It has a bad name amongst candidates.…

Upsetting the Apple Cart
Waitrose in Bath is under fire, not because of a lack of quality,…

Social Media: Opinions are like….
Social media, whether ‘open’ or in the form of, for example, a LinkedIn…

Customer Effort: Back by Popular Demand
Regular visitors to our site will know that we’ve been talking about customer…

How are your outsourced call centre contracts performing?
For many years, public sector services outsourced to private companies have not necessarily…

Bricks and Mortar or Lifestyle Choice?
The building and construction industry is an accepted indicator of the health of…

We all suffer from ‘thinker’s block’
As customers, we all feel we know best. In conversations with our friends…

Who knows everything?
There’s a long-standing joke about consultants borrowing your watch and then charging you…

Why SMEs should embrace customer journey.
Whether they subscribe only to the rhetoric or actually pick up and apply…

AXA sending mixed messages
I had to laugh today when I found out quite by accident that AXA could…