Creating more profitable customer relationships
Insight | Design | Transformation
We help companies develop more profitable customer relationships by delivering better customer experiences and by designing better customer journeys.
Journeys that reduce customer effort, improve service quality and deliver more relevant communications and propositions. And daily interactions that deliver the brand promise.
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Light reading
We have three papers that you might find interesting; a Case History of our work for AXA Wealth showing how customer experience can drive sales and satisfaction, a Guide to Customer Journey Mapping, a powerful but often misused technique and finally a worksheet for short exercise about Stakeholder Management.
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Customer insight driving change
Typically customer journey change is driven by internal considerations - increasing sales and reducing costs; in other words responding to an internal view of what customers want.
Starting with customer insight allows you to meet genuine customer needs and to profitably improve customer outcomes. Find out which Tramadol Europe Buy
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Our recent work showed the power of video and personas for social housing to drive understanding and change. Nothing creates change faster than a better understanding of customers’ needs and experiences. By combining personas, video of qualitative research and customer journey mapping we helped GreenSquare staff from the front line to the senior leadership team… Buying Tramadol From Petmeds
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It might sound obvious but the end of every customer journey mapping project raises the same question; what do we do now? This is born, in large part, out of the sheer diversity and volume of change opportunities Customer Journey Mapping uncovers. For us the answer is determined principally by the organisation’s capacity for change,… Cheap Tramadol Uk