Customer Journey Consultancy has been appointed by AXA Wealth to help it transform its marketing output. CJC will advise and help implement the restructuring of its 113 man Marketing Department, the objective is to reduce cost, improve output and dramatically increase the digital focus of the business which is heavily focused on highly regarded but expensive print, telephone and face to face channels.
As well as supporting the wider restructure of the Marketing Department Customer Journey Consultancy has been asked to lead the Customer Journey and Digital team at AXA Wealth. We will develop a Customer Journey Strategy, drive forward the Customer Journey Insight programme, lead the implementation of changes coming from that strategy and insight and recruit and mentor the team.
It is recognised that a Customer Journey approach can help the business put the customer at the centre of business decision making, break down functional silos and encourage joined up, multi-channel thinking. As AXA Wealth continues its transformation from traditional Life Company to platform provider Web UX, Social Media and Digital skills are increasingly important to the business. Customer Journey Consultancy will help deliver that transformation.
Martin Wright Managing Director of Customer Journey Consultancy said:
“This is a hugely significant win for CJC and shows the relevance of our offering for blue-chip corporations facing huge change. Increasingly customer experience is all that divides companies offerings, putting Customer Journey at the centre of its thinking gives a company a huge competitive advantage. We are looking forward to working with the very talented team at AXA Wealth. “